The Founder Kelli Melissa Reinhardt (Hansen) lost her middle sister Carrie to a completed suicide on Feb 20th, 2017. BCC stands for "Because Carrie Cared". BCC also reflects on the theory behind Blind Carbon Copy emails, a person’s name is on the "bcc" line and they do not know who else's name is there. It is hidden and that is how we think about a Mental Health challenge, it is there, but you may not know it is there. Our goal is to get the hidden names listed on the "bcc" line to the "to" line to open up the conversation about mental health, so that we start breaking down the stigma. You cannot always see a mental health challenge or know how to address it until it is too late, and we lose a life to a completed suicide.